Small Shop Charm,
Big Heart for Pets.
Pets 'n' More is an online platform for pet products and supplies, caters to the local community and small businesses in the city center.
[Overview]
The primary objective of this project was to streamline the pet product inventory by organizing it into correct categories. Additionally, we aimed to design an intuitive search interface, ensuring users can easily find specific products efficiently. The secondary goals included encouraging users to make purchases and promoting product sales while maintaining the distinctive 'small shop' brand image.
Timeline
6 Weeks
Client
Pets 'n' More
My Role
User Interviews, Competitive Analysis, Content Inventory, Content Audit, Marketing, UI Design, Prototyping & Wireframing
Design
eCommerce Website
Year
2023
Business Goals
Encourage visitors to explore the curated selections and make purchases
Offer a highly curated inventory with a focus on quality over quantity
Maintain the brand image "small shop" appeal
UX Process
Discover > Empathise > User Interview
User Interview
I conducted in-depth interviews with four pet owners, including those with one pet and those with multiple pets.
After the interviews, I used affinity mapping to synthesize their needs and goals when purchasing pet products from pet websites.
Extensive Research
“I need to do deep research and read reviews before buying pet products.”
Product Descriptions
"I need to know the details of these products before buying pet items."
Still Deciding
“I’m still comparing the product price and considering whether I need it or not.”
User-Friendly Search
"I prefer to find specific pet products easily and quickly on a pet website."
Actual Product vs. Online Display
“The actual product looks different from what the website shows.”
Bad Experiences
"I want to avoid these bad shopping experiences."
Define > Define > Persona
Ann’s
HMW Statement
HMW provide concise information on pet products so that inexperienced pet owners can minimize the need for extensive research?
HMW offer trustworthy pet product reviews so that to help pet owners feel confident purchasing from the websites?
Bella’s
HMW Statement
HMW improve the search feature to help experienced pet owners quickly and easily find products and discounts, enabling faster purchases?
