Pets ‘n’ More eCommerce Website

Pets ‘n’ More

Pets 'n' More, an online platform for pet products and supplies, caters to the local community and small businesses in the city center.

The primary objective of this project was to streamline the pet product inventory by organizing it into correct categories. Additionally, we aimed to design an intuitive search interface, ensuring users can easily find specific products efficiently. The secondary goals included encouraging users to make purchases and promoting product sales while maintaining the distinctive 'small shop' brand image.

Client
Pets 'n' More

Year
2023

Timeline
6 Weeks

Design
eCommerce Website

My Role
User Interviews, Competitive Analysis, Content Inventory, Content Audit, Marketing, UI Design, Prototyping & Wireframing

Pets 'n' More Background

Pets ‘n’ More has been the city’s neighborhood pet supply store since 2002, catering to a diverse clientele of local residents and small businesses.

The business model prioritizes customer service, affordability, and local support. Through diverse supplier relationships, they provide customers with a wide range of products at competitive prices.

Pets 'n' More Business Goals

  • Encourage visitors to explore the curated selections and make purchases

  • Offer a highly curated inventory with a focus on quality over quantity

  • Maintain the brand image "small shop" appeal

UX Process